Sell your USP on every page of website including page title, Meta tag description, and Meta tag title. However it is not practical to quote that on every page manually unless there is a short cut to do. Put your business Global Meta data at single place and show at whole website at almost every single page a practical way to save you hours of works of manually putting on every thousand of products, categories.
Ohh, not need to mention sometimes you wish to exclude some pages and with this explicit possibility in mind there is an option too but letting script know what page route to exclude.
Apart from ignoring routes, sometimes it make sense not to include global data if you are not offering at some place.
For rest feel the demo and ask if you’ve got any question.